Beaujolais Nouveau. Almost a national holiday in France, and celebrated by millions of wine lovers around the world, the third Thursday in November is known as Beaujolais Nouveau Day. For several decades, the name of Georges Duboeuf has been synonymous with this joyful day. As the first winemaker in France to introduce the French tradition of new wines to the rest of the world, the famous winemaker has sparked a global celebration that, for many, marks the unofficial start of the festive season. Georges Duboeuf offers three Beaujolais Nouveau wines: Beaujolais Nouveau, Beaujolais-Villages Nouveau and Beaujolais Nouveau Rosé. The wine, bottled just a few weeks after the grapes were harvested, is intended to be consumed young, in the months following bottling, and offers a taste of what the vintage will express each year. “The last years of viticulture in France have been a lesson in patience and perseverance, but this vintage was very different,” said Franck Duboeuf, CEO of Vins Georges Duboeuf and son of the late Georges Duboeuf. “Record temperatures and dry conditions caused the grapes to ripen earlier than normal and were small due to lack of rainfall. The result was a perfectly balanced fruit with a high concentration of flavors. We are delighted with the result. To pay homage to the unique characteristics of each vintage, it has been a tradition since the beginning that the release of Georges Duboeuf Beaujolais Nouveau be adorned each year with a new label, created by a professional artist. This year, the artist is French designer Alain Vavro, whose work can be found on many products from renowned brands such as Paul Bocuse, Villeroy & Boch and Ariane Porcelain. Alain was a dear friend of Georges and worked with the family on several labels over the decades.
This year’s piece is a graphic representation of the harvest, with contrasting shades complemented by eye-catching pops of color. “This year’s New is among the best we’ve tasted,” said Dennis Kreps, co-owner of Quintessential with his father, Stephen D. Kreps. Quintessential is the exclusive American importer of Georges Duboeuf Wines. “These wines have great purity and freshness, with a bright fruit character typical of the great Gamay. With the exceptional quality and strong market demand, I expect New to sell out by mid-December, so people should act fast because when they’re gone, they’re gone! To add to the fun, the very popular Georges Duboeuf cork contest is back. Each bottle of Georges Duboeuf Beaujolais Nouveau 2022 will contain a unique cork, printed with an individual code. Winners will receive various Duboeuf-branded items, such as berets and limited-edition ties and scarves.